Pat Rigsby and Fitness Riches
My friend Pat Rigsby has just started his new blog. www.patrigsby.blogspot.com. Pat is a master of the fitness business having developed some powerful strategies that trainers can use to grow their own businesses.
His latest venture Fitness Riches brings together fitness marketing wizard Eric Ruth and trainers like Alwyn Cosgrove, Craig Ballantyne, Stephen Holt, and even myself talking about how to niche your business. This manual explains how each of us use different strategies to build our businesses.
In the words of Craig Ballantyne, Alwyn’s section alone is worth the price of the manual and I agree.
This isn’t a book on the theories of marketing and building a fitness business, but rather it’s the real-life things we’re doing. The stuff that’s proven itself to work the best.
If you’re building your personal training business, you need this resource.
Later.
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September 12th, 2006 at 1:01 am
“Fitness Riches” is one of the best business tools any personal trainer could possibly have. I have owned several businesses but am just starting a personal training website. Despite being a previous and current business owner, the book was full of ideas I had never thought of to specifically promote a personal training business. Pat Rigsby is probably the top fitness consultant around… Lanny Schaffer, Exercise Physiologist.